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Position Title:Marketing Specialist II

Job Group:Professional & Scientific

Required Minimum Qualifications:Bachelor’s degree and 3 years of related experience

Preferred Qualifications:• Experience proactively engaging with clients to understand their marketing objectives, anticipating their needs, and developing innovative solutions to effectively meet project goals.

• Experience implementing marketing programs or other changes within a business.

• Experience planning and implementing digital marketing projects.

• Experience utilizing a variety of digital marketing, marketing research, and marketing analytics tools.

• Experience in project management.

• Experience developing and presenting curriculum.

• 3+ years of industry experience.

• Experience leading, influencing, and collaborating with various stakeholders (especially third-party providers) to meet objectives.

• Experience working within an advertising budget.

Job Description:

Summary Develop content, project manager, and serve as primary lead for digital and print marketing publications that serve ISU Dining. Coordinate communication with students, staff, customers, and university staff individually or to the broader audience in response to questions, concerns, or to promote new programs and services.

Connect the Dining mission, vision, and pertinent information to multiple audiences and customers using social media and other forms of communication to help support and improve the customer experience. Develop plans and materials to enhance the recruitment and retention process for Dining employees. Support Dining’s promotional efforts by creating materials and attending prospective and new student events.

Support and contribute to Campus Life Communications and Marketing team, specifically helping with items pertaining to Department of Residence, though the primary focus will be on ISU Dining. This role is a member of the Campus Life Communications and Marketing Team that serves ISU Dining, Department of Residence, and the Memorial Union and reports to the Director of Communication and Marketing for Campus Life.

Determine market research needs and request the gathering of data from focus groups, surveys, and secondary sources regarding student target groups for all service areas. Identify marketing strategies for various services. Develop and manage the marketing and advertising budget with the Director of Communications and Marketing for Campus Life. Example of Duties• Designs, develops, and implements marketing activities and materials such as brochures, audio/visual materials.• Designs, develops, and implements marketing programs and/or pricing strategies to support the organization.• Reviews results and ensures the adherence of the marketing activities and plans.• Coordinates involvement in conferences, exhibitions and marketing seminars.• Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services.• Identifies and implements marketing strategies and programs in collaboration with stakeholders.Level Guidelines• Intermediate-level position with solid professional and/or technical skills working under general supervision to achieve goals• Applies broad, working knowledge of the principles of the field to moderately complex, difficult, and varied problems and issues• Exercises judgment within defined procedures and practices to determine appropriate action and resolve problems• Responds to a broad range of inquiries and requests• May provide training and/or direction to lower-level staff• May lead projects of moderate scope and complexity• Provides guidance to student workers that assist the team.

Appointment Type:Regular

Number of Months Employed Per Year:

Time Type:Full time

Pay Grade:PS807

Application Instructions:To apply for this position, please click on “Apply” and complete the Employment Application. Please be prepared to enter or attach the following: 1) Resume/Curriculum Vitae 2) Letter of Application/Cover Letter If you have questions regarding this application process, please email employment@iastate.edu or call 515-294-4800 or Toll Free: 1-877-477-7485. Why Choose ISU? Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental; as well as: • Retirement benefits including defined benefit and defined contribution plans • Generous vacation, holiday and sick time and leave plans • Onsite childcare (Ames, Iowa) • Life insurance and long-term disability • Flexible Spending Accounts • Various voluntary benefits and discounts • Employee Assistance Program • Wellbeing program • Iowa State offers WorkFlex options for some positions. WorkFlex offers flexibility on when, where, and how you do your work. For more information, please speak with the Hiring Manager.

Original Posting Date: September 24, 2024

Posting Close Date:October 7, 2024

Job Requisition Number:R15530

By focusing on the future and providing the best student experience possible, Iowa State attracts students and faculty who want to make a difference. With a comprehensive land-grant mission of education, research, extension and outreach, we produce scholars whose ideas change the world. And through Innovate at Iowa State , we provide innovative and entrepreneurial opportunities for students of all backgrounds. Located just 30 minutes north of Des Moines, the city of Ames was recently named one of the Top 10 cities in the U.S. for campus life and career opportunities.

Iowa State University is a welcoming, global, and culturally diverse community of students, faculty, and staff. Campus community members have a wide range of backgrounds and experiences and are committed to engaging with each other respectfully as outlined in the university's Principles of Community (https://www.iastate.edu/diversity-and-inclusion/principles-community) . Iowa State recognizes that diverse intellectual and philosophical perspectives are vital to innovation, critical thinking skills, and a dynamic academic community that fosters the land-grant ideals of putting science, technology, and human creativity to work.

All offers of employment, oral and written, are contingent upon the university’s verification of credentials and other information required by federal and state law, ISU policies/procedures, and may include the completion of a background check and/or a consumer credit check.

Iowa State University is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, genetic information, national origin, marital status, disability, or protected veteran status and will not be discriminated against. Inquiries can be directed to the Office of Equal Opportunity, 3410 Beardshear Hall, 515 Morrill Road, 515 294-7612, email eooffice@iastate.edu .

If you have questions about the application process please email employment@iastate.edu or call 515-294-4800 or Toll-Free at 1-877-477-7485 . Iowa State University provides reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should email employment@iastate.edu or call (515) 294-4800 or Toll-Free: (877) 477-7485 . TTY users are welcome to use the Iowa Relay Service number by dialing 7-1-1 or (800) 735-2942 .

General ISU compensation information can be found on the University Human Resources (https://www.hr.iastate.edu/careers/compensation) website. Please note that this is only a list of ranges and individuals will be paid commensurate with qualifications.