Work in Iowa Veterans Jobs

Description

Senior Marketing Data Analyst – Driving Data-Driven Marketing Success

Are you passionate about transforming data into actionable insights? Join our clients dynamic digital marketing team as a Senior Marketing Data Analyst and play a crucial role in driving revenue-generating strategies today!

What You’ll Do:

Dive Deep into Data: Collect and analyze customer, marketing, and web behavioral data using advanced techniques. Your insights will shape the future of marketing campaigns.

Master Statistical Methods: Apply statistical techniques to understand user behavior, campaign performance, and conversion rates. Conduct A/B tests to optimize marketing efforts.

Predict the Future: Develop predictive models to forecast user engagement, customer lifetime value, and campaign success. Utilize machine learning for segmentation and personalization.

Optimize Attribution: Explore multi-touch attribution models to accurately allocate credit across marketing channels and understand the impact of touchpoints on conversions.

Visualize and Inspire: Create compelling data visualizations using tools like Tableau or PowerBI. Present findings to stakeholders, translating complex data into actionable insights.

Optimize the Marketing Mix: Collaborate with cross-functional teams to analyze the impact of various marketing channels. Help optimize budget allocation for maximum performance.

Segment for Success: Use clustering techniques to segment customers based on behavior, demographics, and preferences. Tailor marketing strategies for each segment.

Ready to elevate your career?! Message Kristen Lee on LinkedIn or apply directly to this posting today!

• Requirements

What You Bring:

Education:

• Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field. A Master’s degree is a big plus!

Experience:

• 5 years of industry experience, preferably with exposure to financial products.

• 2-3 years of direct experience in Marketing Analytics, including web, social media, and campaign performance.

Skills:

• Proficiency in statistical software (R, Python, or similar).

• Understanding of NLP techniques for analyzing customer feedback and sentiment analysis.

• Experience with data visualization tools (Tableau, PowerBI).

• Expert knowledge of marketing analytics tools

• Strong SQL skills for data extraction and manipulation.

• Familiarity with cloud platforms (AWS, Google Cloud Platform, Microsoft Azure).

  Technology Doesn't Change the World, People Do.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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